AEO · visibility in ChatGPT, Gemini and Google AI
AEO, answer engine optimisation, is the work of making your business readable and quotable for AI search: unambiguous information about the business, structured data, content that answers real questions, and external profiles that confirm you exist. We measure what the engines actually say, month by month.
The short version of the business, written for language models.
In short
Traditional SEO optimises for clicks in Google's search results. AEO optimises so that AI models such as ChatGPT, Gemini, Perplexity and Google AI Overviews can read, understand and cite the business when someone asks a question it is the answer to. Much of the groundwork is the same as good SEO; the difference lies in how unambiguous the information is, how quotable the content is, and how we measure.
What an AI system reads from the websiteChecklist
The method
Crawler access for AI bots, structured data (Organization, LocalBusiness, Service, FAQPage), llms.txt and a page structure that can be read without JavaScript. We build this into all our websites from the start.
Short definitions at the top of every page, one question per answer, numbers with source and period, and consistent information about the business across pages. That is what language models pick up word for word.
Brønnøysund, Proff, 1881, Google Business Profile and relevant directories with exactly the same name, address and phone number. The more independent sources say the same thing, the more the engines trust it.
How we measure
Every month we ask ChatGPT, Gemini, Perplexity and Google AI a fixed set of purchase-relevant questions, and log whether the business is mentioned, how it is described and which sources the engine refers to. The report shows movement per engine, not one combined percentage.
We measure how the engines describe the business today, and map which questions customers actually ask.
Which entities, questions and citation opportunities we prioritise first, with package and price.
Schema, llms.txt, content and external profiles, in the order that gives the most.
A monthly reading per engine. Compared like for like, never across engines with different setups.
Worth saying plainly
Documented
No one can promise
Prices and packages
AEO is included in all the packages. The difference is how many keywords we work on, how much content we create and how much external visibility we build.
Choose commitment period
Standard price. A longer commitment gives a lower monthly price.
Lay the foundation
NOK 2 999excl. VAT
per month · 6 month commitmentStandard price
A good fit for local businesses that want to be found for the most important searches.
For businesses in an active growth phase
NOK 4 999excl. VAT
per month · 6 month commitmentStandard price
A good fit for businesses that want to win more searches and compete more broadly.
Full visibility in Google and AI search
NOK 7 999excl. VAT
per month · 6 month commitmentStandard price
A good fit for businesses that want to claim their position in a competitive market.
The minimum commitment period is 6 months. If you choose 12 or 24 months, the monthly price is lower.
All prices excl. VAT.
Combine services and get a package price. Contact us for a quote Request a quote
Let's look at your needs
We look at how the business is described today and suggest what should be improved. AEO is part of the SEO work, not an extra charge.
Start a projectIndicative price
From NOK 2 999/monthexcl. VAT
We agree scope and price before you decide.
All prices excl. VAT.
Articles (Norwegian)
Questions and answers
Traditional SEO optimises for clicks in Google search results. AEO optimises for AI models such as ChatGPT, Gemini, Perplexity and Google AI Overviews to cite and recommend you directly in their answers. Methods, signals and measurement are different, but the two disciplines strengthen each other.
No. AEO complements SEO. Much of the work also strengthens traditional Google rankings, but the methods, goals and measurement differ. Most of our clients run SEO and AEO in parallel.
We have our own setup where every month we run purchase-relevant questions through ChatGPT, Gemini, Perplexity and Google AI Overviews. We log whether you are mentioned, how you are presented and which sources the models refer to. You get a concrete report every month.
AI models are updated regularly. Technical measures such as schema, llms.txt and structured data take effect almost immediately. Changes in how the models actually describe your business typically show within 4–8 weeks, and build up over 3–6 months.
Usually not. We work within the website you already have. If the foundation is technically too weak (slow, poor structure, no schema), we recommend upgrading in parallel, and we often combine AEO with our website service.
We have three packages (Start, Growth and Dominance), tailored to how visible you want to be in AI answers. The final price is set after a short assessment of your current visibility and target audience. Get in touch for a concrete quote.
Next step
Tell us what your business does, and we will look at how the engines describe it now and come back with a proposal. No commitment.