The trend
Traffic from Google.
Before and after 1 June 2026.
The gold arrow marks the start. Daily clicks and impressions are measured on the same scale before and after.
- Clicks from Google
- 2 574
- Impressions in search
- 54 138
Annual totals from the report, including the period before the agreement and searches for the company name. The curve sums daily figures and may differ slightly.
About the client
Tailor and cobbler in central Oslo.
Now easier to find on Google.
Ararat is an experienced workshop. From 1 June 2026 we worked on their visibility: now they show up when people search for the services they offer.
araratskredderi.noBehind the trend
What we did, and why it worked.
The starting point
An experienced workshop.
Little visibility on Google.
Ararat was well known among its customers, but the website brought in almost no visitors from Google before we started.
About the client and the starting point
Ararat has offered tailoring and shoe repair services in Oslo city centre since 1986. The website makes the services accessible to people looking for help with clothes and shoes.
Long experience in the workshop is not the same as visibility online. The annual report shows little traffic from Google before the SEO and AEO agreement started on 1 June 2026.
The direction
We focused on service searches.
Not just the company name.
The content was aimed at the searches people make when they need help with clothes or shoes, not just searches for «Ararat Skredderi».
The direction of the work
We focused the work on the services people need: finding a tailor, repairing shoes or having trousers hemmed in Oslo. Not just being found by those who already know the Ararat name.
The execution
Dedicated service pages.
A clean structure.
The content was built around what people actually search for, with a structure that both Google and AI search can read.
- Service pages and articles
- Technical structure for search
- Monthly follow-up
What we did
- New website with dedicated pages for the services.
- Ongoing SEO and AEO agreement from 1 June 2026.
- Service pages and articles aimed at specific needs in Oslo.
- Technical structure that makes the content accessible to search engines and AI search.
- Monthly follow-up with actual clicks, impressions and trends.
The result · service searches
Searches that bring clicks
from people who need the help.
These are service searches without the company name. This is what the results look like in practice.
skredder oslo city
75 clicks from the search
Position 3 on average on the first page · 559 impressions
skomaker oslo
67 clicks from the search
Position 7,6 on average on the first page · 2 694 impressions
Service searches without the company name · Google Search Console · 22.11.2025–17.10.2026 · average position for the period, not a live ranking.
See all documented service searches
Searches for services, not the company name
Specific needs in Oslo that bring people to the website. Clicks are visits from the search results; impressions are how often the website appeared.
| Search | Clicks | Impressions | Average position |
|---|---|---|---|
| skredder oslo city | 75 | 559 | 2,99 |
| skomaker oslo | 67 | 2 694 | 7,63 |
| legge opp bukse oslo | 46 | 404 | 6,96 |
| skomaker oslo sentrum | 30 | 562 | 6,07 |
Google Search Console, annual report exported 19.10.2026 · 22.11.2025–17.10.2026. Position is an average over the period, not today's order. The selection of searches leaves out the company name and is not the sum of all traffic.
What do the results tell us?
After the start, the curve shows a clear increase through the summer and autumn. The annual report contains 2 574 clicks and 54 138 impressions in total, including searches for the company name. The service searches below show another part of the story: people find Ararat when they search for what the workshop offers.
AEO · answers from AI search
We asked the AIs about tailors and cobblers.
They named Ararat.
On 19 October 2026 we put twelve common questions to Google, ChatGPT and Perplexity. Ararat was mentioned or used as a source in ten of the answers, and was the first suggestion in nine.
- answers mention Ararat
- 10 of 12
- first suggestion
- 9
- AI services tested
- 3
ChatGPTSkomaker i Oslo sentrum som også er skredder
“I would choose Ararat Skredderi at Torggata 8.” Marked as first choice.
skomaker i Oslo sentrum som også er skredder
Ararat is first of three suggestions, with a link to the website.
hva koster det å såle sko oslo
Ararat is the source for the prices, and the top regular result right below.
PerplexitySkomaker i Oslo sentrum som også er skredder
“A good match.” Every point in the answer has Ararat as its source.
Hvor kan jeg få lagt opp bukser i Oslo sentrum?
Ararat is first of four, with price and drop-in.
hvor kan jeg få lagt opp bukser i Oslo sentrum
Ararat is the first suggestion and the source for the price range.
Tap an image to enlarge it.
See all twelve questions we asked
| Question | Service | Result |
|---|---|---|
| «legge opp bukse oslo» | Google AI Overview | Source and first price example |
| «hva koster det å såle sko oslo» | Google AI Overview | Source and first place in the list |
| «hva koster det å legge inn en dress» | Google AI Overview | Not mentioned |
| «skomaker i Oslo sentrum som også er skredder» | Google AI Mode | First of three |
| «hvor kan jeg få lagt opp bukser i Oslo sentrum» | Google AI Mode | First of three |
| «hva koster det å såle sko i Oslo» | Google AI Mode | Not mentioned in the first part of the answer |
| «Skomaker i Oslo sentrum som også er skredder» | ChatGPT | First choice |
| «Hvor kan jeg få lagt opp bukser i Oslo sentrum?» | ChatGPT | First of four |
| «Hva koster en skreddersydd dress i Oslo?» | ChatGPT | First specific place |
| «Skomaker i Oslo sentrum som også er skredder» | Perplexity | Recommended, with Ararat as the source |
| «Hvor kan jeg få lagt opp bukser i Oslo sentrum?» | Perplexity | First in the table |
| «Hva koster en skreddersydd dress i Oslo?» | Perplexity | Source for the prices |
AI answers vary by person, place and time, and cannot be guaranteed. The searches were made on 19.10.2026 from Norway: the Google searches with Medcom's signed-in account, ChatGPT without signing in. The images show the start of each answer. Other businesses mentioned further down have been cropped out. Prices in the answers are the AI's own rendering and not a price list.
Source: Google Search Console · Performance · Web · last 12 months (22.11.2025–17.10.2026), exported 19.10.2026. AI answers are spot checks from 19.10.2026.
What do the figures measure, and what can we conclude?
- Clicks
- Clicks from Google's search results to the website. Not the same as unique people or new customers.
- Impressions
- How many times the website was shown in the search results.
- Average position
- The average over the measurement period. Not a confirmed position on Google today.
The curve shows increased traffic after the start, but does not prove that the whole increase is down to a single measure. The totals include the company name; the selection of searches above leaves it out. The report measures Google searches, not sales or orders.