The result
Visible on Google.
And chosen in the results.
907 clicks from 8 456 impressions. The click-through rate shows how often a result on Google leads to a visit to the website.
Google Search Console, 28.05.–17.10.2026. 907 clicks from 8 456 impressions.
About the client
Martial arts in Søgne.
Local searches in focus.
We built the website around the training styles and the local area. Searches such as «kampsport søgne» and «mma søgne» bring clicks to Borz.
borzathletes.noGoogle Search Console · 28.05.–17.10.2026 · also includes searches for the company name
Behind the result
The direction and the work behind it.
The starting point
A new centre.
No place on Google.
The clubs in Kristiansand had a head start of many years on the big searches.
About the client and the starting point
Borz Athletes is a martial arts centre in Søgne. The website makes the centre visible in local training searches, in competition with established clubs in the area.
The direction
Win the local area first.
Then the big terms.
We prioritised the searches where Borz was the natural answer: martial arts and MMA in Søgne.
The direction of the work
Content and search titles were aimed at training styles in Søgne and Kristiansand. The goal was relevant results for people looking for training nearby.
The execution
Pages for each discipline.
And each local area.
The website was built around the training styles people search for, not around the club.
- Pages per discipline
- Søgne and Kristiansand separately
- Structure for AI search
What we did
- Website built around the disciplines, not around the club.
- Dedicated pages for each local area: Søgne and Kristiansand separately.
- Articles that answer the beginner questions people actually google.
- Structure set up for AI search, not just Google.
The searches that bring clicks
Searches for training.
Without the company name.
Gold marks searches with an average position in the top three for the period. The bars show the number of clicks. The faded row shows that the list continues.
- kampsport søgne57 clicksavg. 1,7
- mma kristiansand27 clicksavg. 7,9
- mma søgne15 clicksavg. 1,4
- selvforsvarskurs2 clicksavg. 2,9
- kampsport kristiansand7 clicksavg. 18,5
Google Search Console, 28.05.–17.10.2026. Clicks per search without the company name. Average position is an average for the period, not a live ranking.
What do the results tell us?
The two Søgne searches have average positions of 1,73 and 1,41. The searches in Kristiansand have more varied positions. The selection leaves out the company name, but does not say whether the people already knew Borz.
AEO · answers from AI search
We asked the AIs about MMA.
They suggested Borz.
On 19 October 2026 we put eight common questions to Google, ChatGPT and Perplexity. Borz was the first suggestion in seven of the answers.
- answers mention Borz
- 7 of 8
- first suggestion
- 7
- AI services tested
- 3
hvor kan jeg trene mma i søgne
Borz is the only club in the answer, and the top result right below.
hvor kan jeg trene MMA i Kristiansand
Number one: “the most dedicated MMA and martial arts gym in the area”.
ChatGPTHvor kan jeg trene MMA i Søgne?
“The best place to start MMA in Søgne is Borz Athletes.”
Hvor kan jeg trene MMA i Kristiansand?
Borz comes first among the places ChatGPT recommends looking at.
PerplexityHvor kan jeg trene MMA og kampsport i Søgne?
“In Søgne, Borz Athletes is the most relevant place.”
Hvor kan jeg trene MMA i Kristiansand?
Borz is the most direct MMA option in the area, according to the answer.
Tap an image to enlarge it.
Captured earlier
mma søgne
Borz at the top of the search, and the AI Overview below answers with Borz.
See all eight questions we asked
| Question | Service | Result |
|---|---|---|
| «hvor kan jeg trene mma i søgne» | Google AI Overview | Only club in the answer |
| «hvor kan jeg trene mma i søgne» | Google AI Mode | Only club in the answer |
| «hvor kan jeg trene MMA i Kristiansand» | Google AI Mode | Number one |
| «Hvor kan jeg trene MMA i Søgne?» | ChatGPT | Number one |
| «Hvor kan jeg trene MMA i Kristiansand?» | ChatGPT | Number one |
| «Kampsport for barn i Søgne» | ChatGPT | General answer, no club mentioned |
| «Hvor kan jeg trene MMA og kampsport i Søgne?» | Perplexity | Most relevant place |
| «Hvor kan jeg trene MMA i Kristiansand?» | Perplexity | Most direct MMA option |
AI answers vary by person, place and time, and cannot be guaranteed. The searches were made on 19.10.2026 from Norway: the Google searches with Medcom's signed-in account, ChatGPT without signing in. The images show the start of each answer. Other businesses mentioned further down have been cropped out. Prices in the answers are the AI's own rendering and not a price list.
From search to contact
A short path onwards from Google.
An illustration of the path from a local search to contact, not a measurement of trial sessions or sign-ups.
- 1A local search«kampsport søgne» or «mma søgne»
- 2A relevant resultBorz appears with content about the training
- 3Visit the websiteread about the centre and the training styles
- 4Get in touchthe next step for anyone who wants to start training
Search Console measures impressions and clicks, not what the visitor does afterwards.
Source: Google Search Console · Web · 28.05.–17.10.2026, exported 19.10.2026. AI answers are dated spot checks.
What do the figures measure, and what can we conclude?
- Clicks and impressions
- Appearances on Google and clicks through to the website. Not unique people, sign-ups or sales.
- Click-through rate
- The share of impressions that led to a click. The totals also include the company name; the selection of searches leaves it out.
- Average position
- The average over the measurement period, not a confirmed position today.
The AI answers are spot checks from 19.10.2026, not ongoing measurement.